QR codes for print advertising

We are Blue Glass Insights. With our sister company, Proven Performance Media, we run advertising for businesses, and bgiqr.com is the address behind the QR codes in their newspaper, magazine and direct mail ads.

If you scanned a code

A QR code in one of our ads opens a bgiqr.com address, and we send you straight on to the advertiser's own website. That stop takes a moment. It is how the advertiser learns how many people answered the ad, and which ad they answered.

What we record

For each scan we keep the time, which ad the code came from and the kind of device. We do not ask for your name, email or phone number. We do not store your IP address, and the scan sets no cookies. To avoid counting the same phone twice, we keep a one-way hash made from the address and browser type, which cannot be read back.

After the redirect you are on the advertiser's website, and that site's own privacy policy covers what happens there.

For advertisers and publishers

Every ad gets its own code. A half page in Sunday's paper and a quarter page on Wednesday each report their own scans, so you can see which publication, size and creative people respond to. We can change where a code points after it is printed, and the printed code keeps working.

Questions about a code, or about putting one in your own ads? Contact Blue Glass Insights.